iCandy Interactive (ASX:ICI) completes game trial with Google Play, as pre-orders soar

iCandy Interactive’s (ICI) game, Masketeers: Idle Has Fallen, has completed its early access trial in collaboration with Google Play.

The trial was extremely successful as it attracted a total of 80,000 gamers. The Day-1 retention rate was up as high as 40 per cent. Comparing this to Crab War, iCandy’s most successful game in its portfolio, Masketeers has recorded almost 10 per cent higher Day-1 retention rates.

Masketeers is a free-to-play mobile game which generates revenue from in-game purchases and in-game advertisements.

Encouragingly, Masketeers has demonstrated around twice the potential of in-game purchase and in-game advertising compared to iCandy’s Crab War game. Crab War is a highly successful game which has generated over US$2.5 million (roughly A$3.4 million) of revenue since its launch in 2016.

Now that the Masketeers trial has been completed, interested gamers have until next month to pre-order for a copy of the game until it launches.

Since pre-orders were available in early August, iCandy has seen the pre-order numbers climb to an impressive 870,216. This marks the highest pre-order that iCandy has experienced for any of its games.

Source: https://themarketherald.com.au/icandy-interactive-asxici-completes-game-trial-with-google-play-as-pre-orders-soar-2020-09-22/