Measuring Marketing Effectiveness in Metaverse(s) (Game Changers 2022)

Date: 9th November 2022

Location: Singapore Marriott Tang Plaza, Singapore

iCandy Interactive Chief Marketing Officer Shn Juay took the stage at Game Changers 2022 along with Aditya Karajgi and Shawn Lim for a discussion about what marketers want to measure for their brands’ involvement in the metaverse.